.Manly Bands is actually a direct-to-consumer vendor of men's bands. The firm released in 2016 after John Ruggiero, the co-founder with his spouse Michelle, could not locate an ideal wedding celebration band.This is actually Ruggiero's 2nd look on the podcast. In April 2021, our experts reviewed the business's starting, special band products, and also extra. Since then, Manly Bands has actually obtained its own manufacturer. The making of rings coming from, mention, Port Daniel's whiskey barrels or Fender guitar strands develops powerful online video, claims Ruggiero, perfect for storytelling on social media sites and elsewhere.The whole audio of our discussion is embedded below. The transcript is actually revised for duration and also clearness.Eric Bandholz: Offer our company a review of what you do.John Ruggiero: My spouse, Michelle, and I began an on-line ring provider referred to as Manly Bands in 2016 to solve a concern of wedding celebration bands for guys. We were actually only gotten married to. I possess sizable hands and could not discover a ring that I ased if that was actually not overpriced. My options were actually ordering from a catalog or having one thing custom-made.I ended up acquiring coming from a web site. The ring arrived in a standard mailer, without package or customer support. It was actually a dreadful expertise through today's ecommerce specifications.Our company obtained married, relocated to Fla, as well as required a job. Our team told our own selves, "We are actually each entrepreneurs. Why do not we create our very own business?" Our company explained the types of concerns our team 'd observed and also how to resolve them. My ring expertise came up, and our team decided to make an effort to solve it for other fellas.Our goal when we began was actually to pay for rental payment. Our team presumed making a couple thousand bucks a month from this will be actually excellent. We considered it a lifestyle company, not high-growth. It was merely Michelle and also me in our garage creating rings as well as sending them bent on consumers. We had actually appealed one thing. Our notification reverberated with leads.Michelle and also I make an excellent staff. I formulate suggestions, and also she's the implementer. A considerable amount of our results goes to her creative thoughts. She names the rings and also creates personas. She connects the bands to customers. Illustrating a ring only as "eight-millimeter dark" didn't suffice.Our company created rings from one-of-a-kind products, such as Jack Daniel's gun barrels or special metallics. Your business removed. Ever since, we've developed significantly. We currently have over 55 folks in the Manly Bands family. About half of those are ring professionals who function in our just recently obtained production store in Utah.Bandholz: When did you obtain a maker?Ruggiero: About a year and a half earlier. We had been their consumer for years, so we understood all of them well. The majority of their organization was actually wholesale, which failed to enthusiasm our team-- mosting likely to mom-and-pop jewelry experts. They maintained their wholesale customers and also brand name. Our team acquired a few of their assets and delivered over workers.Causing a manufacturing group has actually been among the most effective factors our team have actually carried out. It's been actually awesome to walk out there as well as watch them create bands out of Fender guitar strands or metallic from an M1 Abrams container.Bandholz: How does internal production impact advertising and marketing?Ruggiero: It is actually been actually substantial. Taking a cam to the opposite of the office and recording the team utilizing turrets to reduce the steel poles or even scotch gun barrels in to rings makes for unbelievable video clip. Our experts have our electronic camera crew around at all times. Our team make use of that video on our social media as well as in our adds and bulletins. We try to advertise that because many companies in the males's ring area do not create. They go down ship or even order from foreign and after that transport it out. But our company want it to last a life-time as well as be something individuals can take honor in.Our team've possessed a ton of effectiveness along with our military ancestry collection, where our company source unique military materials. Our company have the M1 Garand rifle stock, the wood part, coming from War of the nations I. Seeing our staff put that in the lathe and cut a piece out for a ring is actually exciting.Our advertising and marketing for those bands speak about the record, the soldiers, where the item was made use of, as well as traits like that. My partner and I studied filmmaking in college. We utilize our abilities to enlighten and also tell a story. As an example, I lately acquired an email from a customer that shared that his grandfather used to drive M1 containers. The consumer blessed some of those rings to his grandfather, as well as they had very a psychological substitution. It's nice to help consumers connect with their past and generate something significant.Bandholz: Where can individuals buy a ring coming from you?Ruggiero: ManlyBands.com. Our company possess pictures on Instagram, too. I perform Twitter and also LinkedIn.